Data Dealer

Data Dealer is an online game about collecting and selling personal data – full of irony and gleeful sarcasm. In Data Dealer players take on the role of unscrupulous “data dealers”, collect personal data all over the internet, and learn how to turn this information into cash. They run all kinds of companies and online ventures – from dating sites and mobile apps to search engines and their own social web.

The Background

The quantity and the value of the many different types of personal data being collected today is vast: from our profiles and demographic data from bank accounts to medical records to employment data. Our Web searches, the sites we visited, our likes and dislikes and purchase histories. Our tweets, texts, emails, phone calls and photos as well as the coordinates of our real-world locations.